While thinking about what packaging could help Dave’s Killer Bread stand out on the shelves, I thought about other products that aren’t related to DKB. Every brand of bread is in thin plastic bags, leading to smashed product that gets thrown out. If put into a sturdier packaging, it could prevent most bread from smashing, and it would stand out on the shelf. After figuring that out, I took the familiar branding from Dave’s Killer Bread and updated it with a little ‘70s influence.